Wednesday, September 22, 2010

Writing Yoga: The Blogosphere as Collective Practice


I’m quite new to the world of yoga blogging, having overcome what in retrospect seems like a ridiculous amount of fear and trepidation to make my first post only last spring. Once online, however, I quickly discovered a fascinating new world of information, ideas, personalities, debate, and discussion. I was thrilled to find people talking about issues that I’ve been interested in for years, but hadn’t previously had a forum to discuss them in: that is, how yoga is changing, and being changed by its evolving relationship with North American culture.

Lately, however, I’ve been disturbed by my sense that this forum that I’ve only so recently discovered has been spiraling in some negative directions. Particularly in the ongoing “commercialization of yoga” debate, I’ve noticed more and more comments indicating a sense of division and even animosity. Private conversations have confirmed my sense that feelings have been hurt and relationships damaged.


I don’t think that this is where anyone wants to be. But collective dynamics can take on a life of their own. There may be a group energy that many individuals contribute to, but that no one controls or even necessarily wants.

So I wanted to step back and assess what’s been going on. I wonder:
  • If you’ve been involved in the yoga blogosphere – whether actively or simply as a reader – have you sensed negative dynamics building?
  •  If so, then what do you think are the root causes of this – and how can they best be addressed?
Since I’ve already answered my first question “yes,” what follows is my take on the second, offered simply as food for thought.

It’s Not a Blame Game

First, however, I want to emphasize that by wondering, “what are the roots of this problem?,” I’m NOT asking “who’s to blame?”

Trying to pin blame on individuals will only generate MORE division and bad feeling. So, if we can’t talk about this other terms other, then it’s best not to talk about it (at least publicly) at all.

I think, however, that it’s possible to talk about negative dynamics in the yoga blogosphere without playing the “blame game.” This may be naïve on my part – but I’m going to give it a shot and see what happens . . .

Working with Fire

My best guess is that the recent sense of division and bad feeling stems from the confluence of two very new developments: 1) the growth of the yoga blogosphere, and 2) the emergence of a new generation of celebrity yoga teachers. Together, this has proven to be a combustible mix. And, when you stop to think about it, it makes complete sense that this would be the case.

I’ll explain why in a minute. But first, let me just note that this sort of fiery mix is not necessarily a bad thing. On the contrary, it can be very good – provided that it’s handled skillfully.


Fire in Yellowstone National Park

Think of our forests: a raging, out of control fire may be a tragedy, hurting or even destroying a precious natural resource and habitat. At the same time, however, our greatest national parks, like Yellowstone in Wyoming, use controlled burns for revitalization and renewal. Allowing the forest to burn periodically is nature’s way of clearing old growth, releasing new seeds, creating richer soil, and regenerating the cycle of life. Suppressing all fires completely would paradoxically produce only stagnation, disease, and decay.

In other words, those of us who want to continue discussing yoga and culture shouldn’t seek to avoid controversy and debate. Instead, we should practice working with it skillfully, both for our own benefit and that of the larger community.

In Search of the Cyber Sangha

The blogosphere is a peculiar beast. As my former mentor Cass Sunstein argues in Republic 2.0, while the Internet provides unprecedented opportunities to connect with different people, it also tends to propel us into more and more polarized camps, where we only talk to those who share our views. Perversely, then, what might ideally be a means of encountering a wide variety of perspectives in order to learn something new all-too-often becomes a means of reinforcing our pre-existing beliefs and prejudices.


Now, the yoga blogosphere is a bit different from the political discussion forums that Sunstein had in mind. People who are interested enough in yoga to read and possibly write about it online already belong to a sizable and diverse, but still niche community. And certainly, in the "real-life" yoga world, it’s easy to find strong connections despite our differences: if I practice Forrest and you’re dedicated to Iyengar, for example, we still feel that we're part of the same community (at least in my experience).

The blogosphere, however, has a very different dynamic than face-to-face interaction. Whatever we say online may be read by many, many others, each of whom may have very, very different views about yoga’s real and ideal connection to our larger society and culture.

We can’t immediately see how our interlocutors are reacting to what we’re saying and respond accordingly, the way can in “real life.” We may spout off and hit the “send” button, saying things that we’d never say face-to-face.

Online, we’re limited to the written word, which is a powerful tool that can cut in unanticipated ways.



This means that once controversial topics get introduced, working through them in cyberspace is inherently tricky. The medium itself has polarizing tendencies. While the real-world commonalities of the yoga community counteract that to some degree, a general commitment to ahimsa (or whatever) is not necessarily sufficient to allow skillful handling of a heated argument if the fire starts raging out of control.

Plus, the yoga blogosphere is relatively new: I’ve only been at it a few months, and even the most prominent bloggers haven’t been at it more than a few years. So there’s no tradition to fall back on. We’re all making this up as we go along.

American Yoga: The Next Generation

Until quite recently, the most influential American-born yoga teachers (e.g., Patrica Walden, Lilias Folan, Richard Freeman, Beryl Bender Birch, and many others) were students of the great 20th century Indian yoga masters (e.g., B.K.S. Iyengar, Pattahbi Jois), either permanently or for some extended period of time.



These teachers also committed to yoga during a time when it wasn’t popular. During the aerobics-crazed 1980s, when most were honing their practice, there was extremely little, if any money or glamor associated with yoga. For quite awhile, in fact, yoga seemed like a quaint, if not embarrassing relic of the now passé hippies-in-search-of-natural-highs or housewives-looking-for-a-little-stretching scenes of the 1960s-70s.

But they preserved. And eventually, a number of them became our well known “celebrity yogis”: Shiva, Baron, Seane, etc. (While these references may be baffling to newbies, believe me, they’re household names if you’ve spent much time in the yoga world.)

Now, however, a new generation of “celebrity” teachers is emerging. Most are quite young, highly attractive, and super-athletic – as well as media-savvy, brand conscious, and corporate-friendly. (Here, I’m thinking of teachers like Tara Stiles, Rainbeau Mars, and Kathryn Budig, all of whom have prominently figured in the recent “commercialization of yoga” debates.) This new generation of teachers is coming into its own in a very different time in the evolution of American yoga – as well as a very different time in American society more broadly.


Today, yoga is much less connected to India, completely disconnected from any sort of counter-culture, and infinitely more popular, glamorous and potentially profitable. Consequently, it’s not surprising that some (although of course, not all) of the leading teachers of this generation have a very different sensibility regarding the how best to negotiate the relationship between yoga and American culture.

The Nissan endorsements, , corporate alliances, , and weight-loss ads that have generated so much controversy are, I think, all bound up with this generational shift. By pointing out that it’s occurring, I’m not (at least in this post) trying to assess its pros and cons. (And please, let's try to avoid jumping into another "us" versus "them" dynamic, at least for the moment.) Instead, I'm simply noting that it’s happening, and that it’s an important development in the North American yoga community.

“Conflict is Inevitable, Violence is Not”

Put together a new online discussion forum that’s prone to polarization, and a new generation of celebrity yoga teachers representing a different cultural sensibility, and what do you get? Well, for one, fertile ground for conflict.

However, as the Third Side method of non-violent communication teaches us, “conflict, in itself, is not a bad thing”:
Conflict is a natural and healthy process, necessary for making progress . . . The world may actually need more conflict, not less, if the appropriate skills are known and conflict can be managed productively.


Constructive ways of dealing with conflict involve “debate, dialogue, negotiation, and democracy.” Channeling the energy of controversy and conflict into a productive force requires “a strong container for creative contention”: that is, a collective space that supports “a peaceful, nonviolent process for engaging deep differences, (and) an inclusive outcome that addresses the essential needs of all.”

In the case of the yoga blogosphere, I believe that the outcome that we need is NOT resolution of our substantive differences: I don’t think that we can or will come to agreement about the core issues at stake in the “commercialization of yoga” debates. Rather, we need to turn the yoga blogosphere into a resource that can support everyone in their practice by providing a space to connect with different people and viewpoints – some of which we won't agree with or may even find upsetting – and grow, both individually and collectively, in the process.

Thursday, September 9, 2010

Yoga, Weight Loss, & Spirituality: Parsing the Cultural Politics of Slim Calm Sexy Yoga

Coming close on the heels of the highly publicized launch of Tara Stile’s new book – catchily entitled Slim Calm Sexy Yoga – has once again got me thinking a lot about the tricky relationship between yoga and North American culture.


And it is tricky. Because even though part of me would simply like to denounce the crass commercialization of yoga and be done with it, an even bigger part doesn’t feel justified in doing that.

But why not?

After all, I don’t think that having prominent yoga teachers push highly commercialized images of “slim sexy” bodies, along with weird promises such as shrinking practitioners from a “size 8 to 00” (see ad below) is OK. On the contrary, I think that it’s pushing the evolution of American yoga in precisely the wrong direction: one that undermines, rather than strengthens, its potential to heal our hyper-materialistic and spiritually disconnected society.

Still, when I listen to those who hold the opposite viewpoint – who think that the images and messages associated with SCSY and the like are inclusive and inspiring, that they’ll bring more people to the practice and that it’s all good – I recognize many of my own, most deeply held values. Up to a point, their arguments really do resonate with me.

So both out of a sense of identification, as well as basic respect, I don’t want to just denounce the pro-SCSY arguments as wrong-headed. Instead, I want to try and parse out why I think that they incorporate some really beautiful values – and why I believe that many in the yoga community are applying these values in confused and confusing ways.

As I see it, the underlying issues boil down to democracy, spirituality, and culture.


“Yoga is for Everybody”

For those of you who haven’t been following the discussion, SCSY hit a nerve in the blogosphere with the following ad:



True, even fans of Tara Stiles have had a hard time justifying these over-the-top promises to “burn bra fat” and so on. Nonetheless, most easily wrote them off as unfortunate distractions from the virtues of the book itself – which, they argue, is a valuable introduction to yoga for a mass market audience.

“Using the language (of weight loss, de-stressing, and sex) that so many people already understand to deliver a yogic message might just be a great step towards a communication that permeates the people more broadly,” wrote blogger Brooks Hall in a popular Elephant Journal post. Most readers loved her perspective: “Yoga is universal with a different meaning for each one of us,” one reader approvingly explained.

I love this very open, inclusive perspective too – but only up to a point.

I love the deeply democratic commitment to bringing yoga “to the people” – making it accessible to everyone by reaching out to meet them where they are right now. And it’s precisely because I share this value, and think that it’s really important, that I can’t simply denounce SCSY, much as it turns me off on a personal level.

Plus, I can’t ignore the fact that numerous testimonials on (and elsewhere) demonstrate that she is in fact turning people onto yoga. “Thank You Soooo Much for your Video's,” one fan enthused. “I am Learning so much, I am a beginner and you have made it so simple for me to follow, I have been doing Yoga for about a week now, going on to week two and loving it. You Rock!”


So Who Am I (or Anyone Else) to Judge?

Given such glowing praise, one might well ask: Who am I (or anyone else) to criticize such successful mass-market yoga? It seems churlish, if not selfish, to insist that the “Slim Calm Sexy” approach is moving yoga in the wrong direction if it’s seemingly working for so many so well.

And indeed, some are not shy about accusing critics of being unnecessary pains. “I find this whole debate so irritating,” fumed one commentator. “The idea that someone who is practicing x and x yoga style or at a gym somewhere isn't practicing real yoga is demeaning. Should they just pack up and go home then? It's just another way for some people to be elitist and divisive.”

Tara Stiles herself a similar argument in a recent Huffington Post article (pointedly entitled “Getting Real About Yoga and Weight Loss.”) Here, she criticized those who believe that yoga should be about “something other than weight loss, something wrongly perceived as deeper, more intellectual or psychologically superior”:
There are people who intensely clutch an idea that yoga is a higher system, not to be lowered to the weight loss or even fitness category. This is the same kind of clutching that has kept yoga part of a tightly knit club for so long, since its introduction in America. I am standing up for yoga, because if yoga was a person, she/he would have no part of any superior air.
Wow. That’s quite a statement: If you believe that yoga is about more than weight loss, then you’re a part of an elitist, exclusivist clique!

IMHO, that’s a very weird position for a yoga teacher – not to mention one who’s the official instructor to Deepak Chopra – to take.



The Pitfalls of Yogic Populism

But then again, maybe not: after all, this kind of quasi-populist reasoning is all too common in America today. In my view, however, it’s precisely where the democratic commitment to bringing yoga to the people goes wrong.

American society has largely embraced a lowest-common-denominator approach to democracy, one that accepts no standards other than what’s popular in the mass market. It’s the “tyranny of the majority” - now fueled along by manipulative, aggressive, and lavishly funded marketing and advertising campaigns.

By this logic, if weight loss is more popular than spiritual growth, then it is, by definition, wrong to insist that the latter is more valuable than the former. Following this line of reasoning, the contemporary “yogic” desire to sculpt a hot bod must be elevated to a status of at least equal importance with more traditional commitments, such as cultivating non-violence, truthfulness, and non-covetousness. To suggest otherwise would be (I suppose) divisive and elitist.

Say what? Much as I try to wrap my head around it, it still boggles my mind that I’m living in a society where prominent yoga teachers teach that it’s wrong to believe that spirituality is more valuable than weight loss.

How did we arrive at such a confused and confusing place?


The Problem of Standards

While I can’t fully answer that question, I can think of some things that help explain the weirdness of American yoga culture:
  1. When yoga was transplanted from India to North America, it lost its organic connection with any guiding spiritual tradition. Although yoga was never exclusively tied to Hinduism, in India there was (and is) a natural connection to its vast religious and spiritual resources. In North America, no such deep cultural link between yoga and spirituality exists. 
  2. Many people – including many yoga practitioners – are extremely uncomfortable with the term “spirituality.” It’s very vague and has off-putting, flaky, New Age-y associations.
  3. In contrast, improving our physical and mental health – both as individuals and a society – is an important, pressing, and popular cause. It’s very concrete, and has many positive associations.
  4. We hold strong democratic values. So, it makes sense that anything that’s seen as contributing to a popular cause (health, or more broadly, improving our physical bodies) trumps an amorphous, counter-cultural, and confusing value (spirituality). 
  5. All of this is unfolding in a context in which democracy has been made into the servant of neo-liberal capitalism. Alternative visions of American democracy – ones that don't put materialist, market values at the center of everything – have been under attack and in remission for the past several decades. (The main groups protesting the eclipse of non-market values have been religious fundamentalists, who, it's safe to say, aren’t exactly a strong presence in the yoga community.)

The result? A society in which yoga practitioners and even teachers can – no doubt with the best of intentions! – advocate the view that it’s elitist to believe that yoga should be about something more meaningful than weight loss.


Yoga, Spirituality, and Democracy

I disagree. I don’t think that it’s elitist to hold fast to a higher vision of yoga. I don’t think that it’s exclusivist to believe that the work of the yoga teacher is to help people connect to their authentic selves; their inner spirits. And I don’t think that it’s democratic to accept the mass market as the arbitrator of our values.

The reason that I want to hold on to the truth that yoga is about more than feeling slim, calm, and sexy is not because I want to put down people who find that ideal attractive. It’s because I believe that it’s really, really important to offer them something much more valuable – something that will really help them in their lives – if we can.

A good yoga teacher can and should work with students who want nothing more than a hot bod. Or to help a bad back. Or to de-stress. Or whatever. I totally agree that it doesn’t matter what draws someone to yoga; it’s all good.

But I also believe that the work of a real teacher is to provide students with experiences and resources that will (if they are open to them) lead them to a much deeper connection with their bodies and selves – one that, ultimately, touches the mystery that I call Spirit.


Anything else is selling us all short. And no matter how much it sells, or how many people love it, I still believe that we are all being done a profound disservice if we don’t continue to value the deeper dimensions of yoga – which are, when you stop to think about it, really the only ones that will ultimately help any of us in the end.
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